Branding a Creative Business Ready to Level Up

After transitioning from a career in law enforcement to mural art, Craig Greco was ready to take his creative business seriously.

As his client list grew, so did the need for a professional brand.

The Challenge

Craig needed:

• A logo that reflected his style and craft

• A professional identity that matched his ambition

• A brand he could confidently present to clients

The Approach

Inspired by Craig’s go-to airbrush, I designed a simple, modern logo that captured the essence of his work without overcomplicating it.

The focus was clean, creative, and flexible.

The Results

Greco Paintworks now has a professional brand used throughout Kansas City and beyond. The logo supports Craig’s work, strengthens his presence, and helps position him for higher-profile projects.