Turning Vehicles into Moving Billboards Across the Midwest

Rescue Foam already had a logo and a growing business. What they needed was better visibility.

Operating across the Midwest, their vehicles were constantly on the road. That presented an opportunity most businesses overlook. Without a strong visual system, those miles were wasted from a marketing standpoint.

The Challenge

The existing logo was not designed to perform at scale.

It lacked:

• Visibility from a distance

• Strong contrast and hierarchy

• A layout that clearly communicated services

The result was a brand that existed, but did not actively drive recognition.

The Approach

Rather than redesigning everything, I focused on making what they already had work harder.

Using the existing logo as a foundation, I designed a bold, high-impact vehicle wrap built for:

• Readability at speed

• Clear service messaging

• Strong brand recognition across markets

The goal was not decoration. It was performance.

The Results

• Increased brand visibility across multiple Midwest states

• A professional, consistent look on the road

• Vehicles that now function as active marketing assets

Sometimes the smartest brand work is not starting over. It is fixing what is underperforming.