Explaining Logistics Services Without the Jargon

Logistics and distribution can be difficult to explain, especially to audiences that are not industry experts.

For eShipping Distribution Services, the challenge was to clearly communicate what they do, how they do it, and why it matters.

The Challenge

The content needed to:

• Educate prospects and customers

• Support sales conversations

• Remove confusion around services

The Approach

I helped develop content that translated operational complexity into clear, straightforward language. The focus was on outcomes and value, not industry jargon.

The Results

The resulting materials made it easier for teams to explain services, align internally, and communicate value to customers.