Building a Parent Brand Website After Rapid Growth

After years of growth and acquisitions, Regalo Rx needed a digital presence that reflected the organization they had become.

Multiple subsidiaries operated under different brands, which created confusion and inconsistency online.

The Challenge

Leadership needed a website that:

• Clearly represented the new parent brand

• Brought multiple subsidiaries together under one umbrella

• Looked professional, modern, and credible

The Approach

After introducing Regalo Health as the parent brand, I worked with the executive leadership team to design and develop a fully functional website on Squarespace.

The site provided:

• Clear brand hierarchy

• Consistent visual language

• A central home for the organization and its subsidiaries

The Results

The Regalo Health website now serves as a clear, unified digital presence that supports leadership, teams, and external stakeholders.