Learning the Trade Show Business at a Global ScaleVENT OVERVIEW

Events
Written By Dylan Winn-Brown
 
 
 

Shortly after graduating, I joined Garmin’s traveling trade show and event marketing team. It was my first deep exposure to large-scale event marketing, and it shaped my career.

The Scope

My role included planning and executing trade shows and sales engagement events across Garmin’s five major business segments:

  • Fitness

  • Outdoor

  • Aviation

  • Marine

  • Automotive OEM

Responsibilities included advance planning, site visits from Garmin’s global headquarters in Olathe, Kansas, and on-site execution at major industry events such as:

  • Boston Marathon

  • EAA AirVenture

  • Outdoor Retailer

  • Miami International Boat Show

  • SHOT Show

The Outcome

This experience built the foundation for everything that followed. Large-scale events demand discipline, preparation, and accountability. That mindset still drives how I approach event work today.

 
Dylan Winn-Brown

Dylan Winn-Brown is a freelance web developer & Squarespace Expert based in the City of London. 

https://winn-brown.co.uk
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