Using Humor and a Hall of Famer to Build Brand Awareness

Content
Written By Dylan Winn-Brown
 

To help promote JustBats.com, we secured a partnership with Kansas City Royals Hall of Famer George Brett.

Rather than creating a traditional ad, the decision was made to lean into humor and personality.

The Challenge

The goal was to:

  • Create memorable content

  • Humanize the brand

  • Stand out in a crowded retail sports market

The content needed to feel authentic, not scripted or forced.

The Approach

We developed a comedic video series featuring George Brett that played off his personality and legacy. These spots were designed primarily for internal and promotional use, giving the brand a unique and recognizable asset.

The Results

The campaign created strong internal excitement and delivered a fun, memorable way to reinforce the JustBats.com brand. Sometimes the best content does not take itself too seriously.

 
Dylan Winn-Brown

Dylan Winn-Brown is a freelance web developer & Squarespace Expert based in the City of London. 

https://winn-brown.co.uk
Previous

Creating Sales Content That Performs Under Pressure
Next

Launching an Ecommerce Brand in the U.S. Market