Creating Sales Content That Performs Under Pressure

At eShipping, content was not a “nice to have.” It was directly tied to revenue.

I worked closely with the Chief Revenue Officer and Chief Sales Officer to write, design, and develop customer-facing marketing and sales materials used across the entire organization.

The Challenge

The sales team needed content that could:

• Support complex sales conversations

• Help pitch and win new business

• Upsell existing customers

• Educate internal teams on new products and services

Often, these materials were tied to high-stakes moments such as RFP responses, executive presentations, or large enterprise pitches where clarity mattered and mistakes were costly.

The Approach

My role was to help leadership turn complex ideas into clear, usable content.

That work included:

• Executive-level presentations

• Customer-facing pitch decks

• Product and service overviews

• Internal enablement materials

The focus was always the same. Make the information easy to understand, easy to present, and easy to act on without overwhelming the audience.

The Results

The materials were used across the organization to support sales conversations, improve consistency, and help leadership present confidently in high-pressure situations.

Good content does not just look good. It helps people win.