Creating a Website for a Consultant Going All In

Vertex People Solutions is a fractional business development consultancy focused on the architecture, engineering, and construction industry across Kansas City and the Midwest.

When Carey, the founder, decided to go all in on her independent practice after years in corporate America, she needed a website that could confidently represent her expertise.

The Challenge

Carey needed a website that:

• Clearly explained what she does and who she serves

• Felt professional and credible

• Functioned as a central place to send referrals and connections

It needed to be simple, polished, and effective.

The Approach

I worked directly with Carey to write the copy and design a visually clean, easy-to-navigate website on the Squarespace platform.

The project included:

• Messaging development and copywriting

• Website design and layout

• User experience focused on clarity and trust

The goal was to remove confusion and help visitors quickly understand her value.

The Results

Vertex People Solutions launched with a website that:

• Clearly positions Carey as an expert in her field

• Supports networking and referral conversations

• Feels aligned with her experience and professionalism

The site now works as a strong foundation for her growing consulting practice.