Pairing a New Brand with a Simple, Professional Website

As Underdog Sports continued to grow, it became clear that their digital presence needed to match their ambition.

In addition to refreshing the brand, they needed a website that looked professional enough for conversations with retailers, partners, and prospects at large trade shows and events.

The Challenge

Underdog Sports needed:

• A clean, modern website

• A design that aligned with their new brand identity

• Something simple and effective, not overbuilt

The Approach

After completing the brand work, I designed and developed a five-page website on Squarespace that carried the same look and feel.

The site focused on:

• Clear messaging

• Professional presentation

• Easy navigation

Everything was built to support credibility in sales conversations.

The Results

The website gave Underdog Sports:

• A polished digital presence

• Confidence when directing prospects online

• A platform that supports future growth

Simple, focused websites often perform the best.