Launching a new healthcare brand requires more than just a logo. It demands a comprehensive identity, cohesive marketing assets, digital presence, and operational tools to support growth. Regalo Health approached Brand Repairman with a vision for a parent company to house four sub-brands but without a name, visual system, or marketing infrastructure.

Brand Repairman provided full-service brand creation and marketing support, helping Regalo Health build a professional, scalable, and cohesive brand system from the ground up.

The Challenge: Creating a Scalable Healthcare Brand from Scratch

Regalo Health needed a partner to solve multiple challenges:

Establish a parent brand identity to host four sub-brands
Develop a professional visual system including logo, color palette, typography, and iconography
Create a full set of marketing and sales assets for internal and external use
Build an SEO-optimized website to introduce the parent company and sub-brands
Set up an internal brand store for staff to order branded materials efficiently
Ensure brand consistency and operational scalability across all touchpoints

Without these foundational elements, Regalo Health risked launching a brand that was disjointed, inconsistent, and difficult to scale.

The Solution: Comprehensive Brand Creation and Marketing Support

Brand Repairman delivered a full-service solution, guiding Regalo Health from concept to operational execution.

Comprehensive Brand Inspection

The process began with a thorough analysis of Regalo Health’s mission, values, target audiences, and competitive landscape. This step defined a clear strategy for the parent brand and its sub-brands, ensuring all design and messaging decisions were rooted in a strong foundation.

Naming, Look, and Feel

Brand Repairman developed the Regalo Health name and designed the parent brand identity. This included:

Logo system adaptable across sub-brands
Color palette, typography, and iconography for consistent visual language
Guidelines for imagery, tone, and messaging to unify the brand

The design system was intentionally scalable and flexible, enabling seamless integration of future sub-brands.

Marketing Assets and Templates

A comprehensive set of marketing and operational assets was created to support internal teams and external outreach, including:

Stationery and business card templates
Social media templates for professional posts and campaigns
Email signatures for consistent communication
Sales flyers and brochures
PowerPoint templates for presentations and pitches
Complete brand guidelines to ensure consistency across all touchpoints

Digital Presence and Internal Brand Store

Brand Repairman developed an SEO-optimized website that highlighted the parent brand and its sub-brands. The site included clear navigation, professional design, and strategic messaging to support marketing and lead generation.

Additionally, an internal brand store was implemented, allowing staff to order branded materials and apparel easily, improving operational efficiency and ensuring brand consistency across teams.

Ongoing Brand Support

Brand Repairman continued to provide on-call support, assisting with updates, campaign implementation, and marketing guidance, ensuring the brand remained consistent, professional, and adaptable as it grew.

The Results: A Professional, Scalable Healthcare Brand

The partnership produced measurable results for Regalo Health:

A fully realized parent brand and sub-brand system ready to support expansion
Cohesive and professional visual identity across all marketing materials and digital assets
Centralized inventory of templates and assets for efficient internal use
SEO-optimized website driving credibility and digital presence
Internal brand store improving operations and staff access to branded materials
Scalable and flexible systems for consistent branding across campaigns, presentations, and communications

Why Healthcare Companies Choose Brand Repairman

Brand Repairman specializes in:

Healthcare Brand Identity Creation
Full-Service Marketing Asset Development
Website Design and SEO Optimization
Internal Brand Store Setup for Staff
On-Call Brand Support and Strategy
Template Development for Presentations, Email, and Social Media

Companies like Regalo Health rely on Brand Repairman to launch professional, scalable, and cohesive brands that build credibility and enable growth in competitive industries. Contact Brand Repairman today to learn how to develop a healthcare brand that is strategically designed, operationally efficient, and visually compelling.

See the work

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About brand repairman

Cole Sales is the Brand Repairman, fixing broken brands and building better ones. With over a decade of experience, he partners directly with decision-makers to deliver smart solutions in brand strategy, website design, content creation, and event marketing. Cole provides fast, flexible, and practical fractional marketing support without the overhead of a full-time hire or agency. Ready to take your brand seriously? Let’s talk.

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How Brand Repairman Built a Complete Healthcare Brand for Regalo Health