Partnering with Dye’s Appliance and Dye’s Heating & Cooling to Build a Cohesive Brand

For local service businesses, strong branding is critical to building trust and visibility in the community. Brand Repairman has worked closely with Dye’s Appliance for years and was recently engaged to support the launch of Dye’s Heating & Cooling, a new division aimed at expanding services and better serving local customers.

The project focused on brand development and design, including professional vehicle wraps for a fleet of half a dozen service vehicles, ensuring the new division and the parent company were highly visible and cohesive throughout the community.

The Challenge: Creating a Unified Brand Across Two Divisions

Dye’s Heating & Cooling needed a strong visual identity that would:

• Align with the established Dye’s Appliance brand while clearly representing the new division

• Create a recognizable and professional look for the fleet of service vehicles

• Ensure consistency across all branded materials and customer touchpoints

The challenge was to launch a new division visually and professionally while maintaining strong recognition and trust for the parent brand.

The Solution: Brand Design, Development, and Fleet Vehicle Wraps

Brand Repairman worked hand-in-hand with the Dye’s team to deliver a comprehensive brand development solution:

Brand Identity and Visual Design

A distinct visual identity was created for Dye’s Heating & Cooling that complemented Dye’s Appliance while establishing the new division as a professional, community-focused service. Deliverables included:

• Logo design for the new division

• Color palette, typography, and iconography

• Brand guidelines to ensure visual consistency across all materials
  
  

Fleet Vehicle Wraps

To maximize visibility and establish a strong local presence, Brand Repairman designed vehicle wraps for a fleet of six service vehicles. Each wrap:

• Highlighted the new division’s branding while maintaining a connection to Dye’s Appliance

• Featured professional graphics, colors, and logos that are easily recognizable from the street

• Created a mobile marketing presence, turning each vehicle into a branded touchpoint throughout the community
  
  

Ongoing Brand Support

Brand Repairman continues to provide hands-on support for new branding initiatives and materials as Dye’s Heating & Cooling grows, ensuring all visual communications remain consistent and professional.

The Results: A Strong, Cohesive, Community-Focused Brand

The partnership produced tangible outcomes for Dye’s Heating & Cooling:

• A professional and cohesive brand identity that complements Dye’s Appliance

• Distinct and visually impactful vehicle wraps for all service vehicles

• Enhanced visibility and recognition throughout the local community

• Scalable brand systems to support future growth and additional marketing initiatives
  
  

Why Service Businesses Partner with Brand Repairman

Brand Repairman specializes in helping local service businesses:

• Develop professional and cohesive brand identities

• Create custom logo and branding systems

• Design vehicle wraps and mobile marketing solutions

• Provide hands-on brand support for ongoing growth
  

Companies like Dye’s Appliance and Dye’s Heating & Cooling rely on Brand Repairman to launch new divisions, maintain brand consistency, and create high-visibility marketing assets that connect with the community. Contact Brand Repairman today to learn how to develop a professional, scalable, and visually compelling brand for your business.

About brand repairman

Cole Sales is the Brand Repairman, fixing broken brands and building better ones. With over a decade of experience, he partners directly with decision-makers to deliver smart solutions in brand strategy, website design, content creation, and event marketing. Cole provides fast, flexible, and practical fractional marketing support without the overhead of a full-time hire or agency. Ready to take your brand seriously? Let’s talk.