How Brand Repairman Delivered Full-Service Trade Show and Event Marketing Support for Paige, A GCG Company

Trade shows are critical for industrial companies. They provide opportunities to build awareness, connect with clients, and showcase solutions. When Paige, A GCG Company, faced a 12-month period without a Director of Marketing, Brand Repairman was brought in to provide comprehensive trade show and event marketing support for both Paige Water Solutions and Paige Industrial Solutions.

From booth design to marketing asset management, Brand Repairman ensured that every event, including MinExpo, EquipExpo, AIS Tech Steel Show, The Landscape Show, and The Irrigation Show, delivered a professional, cohesive brand experience.

The Challenge: Maintaining Event Marketing Excellence During a Staffing Gap

Paige needed to manage multiple high-profile trade shows without a dedicated marketing director. Key challenges included

• Maintaining consistent branding and professional presentation across both divisions

• Creating, organizing, and updating marketing assets for trade shows

• Coordinating booth design, graphics, and messaging for each event

• Ordering branded apparel and promotional items for sales team members

• Managing logistics, vendor coordination, and on-site execution for every trade show

Paige required a partner to manage full-scale trade show marketing operations, maintain brand consistency, and ensure seamless execution across events.

The Solution: End-to-End Trade Show and Event Marketing Support

Brand Repairman provided a 12-month, on-call marketing partnership, offering strategy, creative assets, and operational execution for multiple trade shows.

Event Planning and Strategy

Every event had a clear plan. Brand Repairman developed

• Event calendars and booth concepts tailored to each division

• Messaging strategies aligned with overall brand objectives

• Coordination with internal teams and vendors to meet deadlines and budget constraints

This strategic approach ensured every event supported lead generation, client engagement, and brand credibility.

Marketing Assets and Booth Design

High-quality, professional marketing materials are critical for industrial trade show success. Brand Repairman created

• Booth graphics and signage for MinExpo, EquipExpo, AIS Tech Steel Show, The Landscape Show, and The Irrigation Show

• Sales brochures, flyers, and digital templates for lead generation campaigns

• PowerPoint presentations and event-specific collateral for presentations and demos

• A centralized inventory of all marketing assets to ensure consistency and easy access

These materials gave Paige a cohesive, polished appearance at every event.

Branded Apparel and Promotional Items

Brand Repairman coordinated ordering and distribution of branded apparel and promotional items for all sales team members attending trade shows. This ensured a professional, unified presence for both Paige Water Solutions and Paige Industrial Solutions.

Logistics and Event Execution

Managing logistics is critical for trade show success. Brand Repairman oversaw

• Shipping, setup, and teardown of all booth materials

• Vendor relationships and contract management

• On-site support, troubleshooting, and last-minute adjustments

• Post-event reporting and recommendations for future events

By managing these operational details, Paige teams could focus on client engagement and business growth while Brand Repairman ensured every event ran smoothly.

Ongoing Support and Optimization

Throughout the 12-month engagement, Brand Repairman provided on-call marketing support, updating assets, adjusting strategies, and optimizing campaigns for maximum impact.

The Results: Professional, Cohesive, and Efficient Trade Show Marketing

The year-long partnership delivered measurable outcomes for Paige

• Seamless execution across multiple high-profile trade shows despite the vacant marketing director role

• Consistent branding and professional marketing presence for both divisions

• Organized inventory of all trade show and booth assets for easy access and reuse

• Streamlined ordering and distribution of apparel and promotional items

• High-quality booth setups, materials, and presentations that enhanced brand credibility and visibility

• Measurable impact on lead generation, client engagement, and event ROI
  
  

Why Industrial Brands Choose Brand Repairman

Brand Repairman specializes in

• Industrial trade show marketing and event support

• Booth design and marketing collateral creation

• Marketing asset inventory management

• Branded apparel and promotional item coordination

• Vendor coordination and logistics management

• On-call marketing strategy and execution
  
  

Companies like Paige rely on Brand Repairman to maintain brand consistency, maximize trade show impact, and deliver professional marketing support even during leadership transitions. Contact Brand Repairman today to learn how to elevate your trade show presence and execute industrial events with precision, professionalism, and measurable results.

About brand repairman

Cole Sales is the Brand Repairman, fixing broken brands and building better ones. With over a decade of experience, he partners directly with decision-makers to deliver smart solutions in brand strategy, website design, content creation, and event marketing. Cole provides fast, flexible, and practical fractional marketing support without the overhead of a full-time hire or agency. Ready to take your brand seriously? Let’s talk.