How Brand Repairman Created a Powerhouse Brand and Digital Presence for Underdog Sports
Underdog Sports, a sports-focused business development company, approached Brand Repairman with a vision to stand out in a competitive market. They needed more than just a logo or a website — they needed a full identity package and a central hub for all their business activities. The goal was to make it easy to connect with potential clients and partners, whether in person or online.
The Challenge
Underdog Sports wanted to position itself as a trusted, professional, and approachable player in the sports business development industry. Their leadership knew that credibility and memorability were critical for both B2B outreach and event networking. They also wanted a website that would serve as a one-stop destination for clients and prospects to learn about their services, view their portfolio, and make contact quickly.
The challenge was to create branding and marketing materials that not only looked sharp but worked hard to support business growth in a highly relationship-driven space.
The Solution
Brand Repairman delivered a comprehensive branding and marketing solution designed to help Underdog Sports make an immediate and lasting impression.
Logo Development
Crafted a bold and memorable logo that reflects the company’s energy and competitive spirit.
Designed for versatility so it could be used seamlessly across print, digital, and promotional channels.
Website Creation
Built a clean, user-friendly website as a central hub for client information and service offerings.
Optimized for mobile and desktop use to ensure a seamless experience no matter where or how it’s viewed.
Integrated clear calls-to-action for lead generation and client engagement.
Business Card Design
Developed eye-catching business cards that serve as a conversation starter during in-person prospecting.
Incorporated the new branding to create consistency and strengthen recognition.
Designed with B2B networking in mind for use at events, meetings, and even door-to-door introductions.
The Outcome
Underdog Sports emerged with a brand identity that matched its ambition. The combination of a professional logo, a functional and inviting website, and striking business cards positioned them to compete confidently in their market. They now have a unified presence both online and in person, giving them a strong foundation for business development, networking, and closing deals.
With these tools in place, Underdog Sports is better equipped to open doors, spark conversations, and convert opportunities into long-term partnerships.
About brand repairman
Cole Sales is the Brand Repairman, fixing broken brands and building better ones. With over a decade of experience, he partners directly with decision-makers to deliver smart solutions in brand strategy, website design, content creation, and event marketing. Cole provides fast, flexible, and practical fractional marketing support without the overhead of a full-time hire or agency. Ready to take your brand seriously? Let’s talk.