Elevating a Sports Brand for Bigger Conversations

Underdog Sports provides sports business development, sales, and service support. As the company grew, they found themselves in larger rooms with bigger players.

Their brand needed to match those conversations.

The Challenge

At trade shows, events, and retailer meetings, perception matters.

Underdog Sports needed:

• A more professional brand presence

• A logo that reflected their story and mindset

• Materials that stood out without looking amateur

The Approach

I worked closely with Nick, the owner, to design a sports-centric logo that captured the idea of being the underdog in business. Not the underdog who loses, but the one who outworks everyone else.

We paired the logo with clean, professional business cards designed to stand out in busy event environments.

The Results

• Increased confidence in sales conversations

• A stronger presence at trade shows and events

• A brand that reflects their drive and ambition

When your brand looks the part, it opens doors faster.