Launching and Managing an Association Podcast
Field Notes is a podcast produced for MAASE and created in collaboration with their executive leadership team.
The podcast was developed as a way to organically spread awareness of MAASE’s programs, services, and advocacy efforts.
The Challenge
MAASE needed a content channel that:
Reached members where they already were
Humanized the organization
Highlighted programs and leadership
The Approach
I pitched the idea, helped shape the concept, and managed the ongoing logistics of the podcast.
This included:
Planning and coordination
Production oversight
Workflow management
The goal was to create a sustainable content platform, not a one-off project.
The Results
Field Notes continues to serve as a valuable awareness and communication tool for MAASE, reinforcing connection and engagement with members.
