Fixing Internal Communication with the Right Platform

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During my tenure at eShipping, one of the most impactful projects I led was the selection and implementation of a new internal communications platform.

The existing solution relied on an overseas third-party vendor, required technical expertise for basic updates, and offered limited support. Adoption was low, and engagement suffered.

The Challenge

The company needed a platform that:

  • Was easy for employees to use

  • Worked across locations and time zones

  • Supported both desktop and mobile access

  • Encouraged real engagement

The Approach

After conducting internal and external research, I pitched and led the implementation of Workvivo.

Over three months, we developed:

  • A fully integrated desktop and mobile platform

  • Department-specific and location-based content

  • Communities and committees for collaboration

  • Permissions for different roles and teams

The platform was designed to support both formal communication and informal connection.

The Results

  • Engagement increased from 35 percent to 98 percent within two weeks

  • Adoption remained high beyond six months

  • The platform is still in use today, even after multiple acquisitions

When internal communication works, everything else moves faster.

 
Dylan Winn-Brown

Dylan Winn-Brown is a freelance web developer & Squarespace Expert based in the City of London. 

https://winn-brown.co.uk
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