Fixing Internal Communication with the Right Platform
During my tenure at eShipping, I led a key internal communications initiative focused on selecting and implementing a new employee engagement platform to replace a legacy system that was limiting adoption and usability.
The existing solution was managed through an overseas third-party vendor, required technical support for even basic updates, and created barriers for internal teams who needed to publish and consume information quickly. As a result, engagement was low, and internal communication was fragmented across departments and locations.
The Challenge
The organization needed an internal communications platform that could better support a distributed workforce and improve how employees accessed and engaged with company information.
Key requirements included:
An intuitive interface that employees would actually use
Reliable access across multiple locations and time zones
Full desktop and mobile functionality
Higher engagement and participation rates
Reduced dependency on technical resources for content updates
A more connected and informed employee experience
The broader challenge was not just replacing a tool, but improving the overall culture of internal communication and connection.
The Approach
After conducting both internal stakeholder interviews and external platform research, I recommended and led the implementation of Workvivo as the new internal communications solution.
Over a three-month rollout period, I helped design and structure a platform experience that balanced structured communication with informal employee engagement.
This included:
Platform selection and business case development
Implementation planning and rollout coordination
Content architecture and information hierarchy design
Department-specific and location-based communication streams
Community and interest group setup
Role-based permissions and access structure
Mobile and desktop experience configuration
Adoption planning and internal training support
The goal was to create a centralized communication hub that was easy to use, widely accessible, and designed to encourage consistent employee engagement across the organization.
The Results
Within two weeks of launch, employee engagement increased from 35% to 98%, reflecting immediate adoption and improved accessibility of internal communications.
The platform sustained strong usage beyond the initial rollout period and remained a core communication tool even through subsequent organizational changes and acquisitions.
More importantly, the implementation shifted internal communication from a fragmented, high-friction process into a centralized system that employees actually used. Information became easier to find, updates were more consistently consumed, and teams across locations felt more connected to company-wide initiatives.
This project reinforced a simple principle: when internal communication is easy, accessible, and well-structured, organizational alignment and execution improve significantly.
