Launching an Ecommerce Brand in the U.S. Market

When Hizero Global prepared to bring the Hizero brand to the United States, they needed more than a website. They needed a full digital foundation to support launch, sales, and growth.

I joined as a consultant to help bring Hizero to the U.S. market.

The Challenge

The U.S. launch required:

• An ecommerce website built for scale

• Alignment between sales, marketing, and operations

• CRM and email marketing infrastructure

• Support for promotions, partnerships, and growth

The Approach

Over a two-year engagement, I helped lead:

• Design and development of the ecommerce website on Shopify

• Launch of U.S.-based social media platforms

• CRM selection and rollout using HubSpot

• Email marketing campaigns tied to promotions and sales

I worked closely with U.S. operations and sales teams to ensure everything stayed aligned.

The Results

The results included:

• Record-breaking sales growth

• A Black Friday weekend that set new company records

• Strategic influencer partnerships

• Successful expansion into Amazon

The digital foundation allowed the brand to scale quickly and sustainably.